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Dubai, January 04, 2018: Pure Health Medical Supplies and Immucor Inc. have signed a five-year exclusive distribution agreement for theUAE.

In a unified vision for advanced patient safety, this partnership is designed to drive innovation through reagents, scalable automation and data management solutions. The goal is to improve the overall patient experience and optimize efficiency, quality and performance across UAE in the field of transfusion and transplantation diagnostics.

The agreement ensures the UAE gets the latest in diagnostics technology leading to improved treatment outcomes.

Today’s immunohematology labs are facing many challenges: increased workloads and high demand for faster turnaround times while improving efficiency and reducing costs. The challenge has been presented to do more with less while providing the best patient service and meeting all requirements. The solution to address these challenges is a LEAN workflow using Immucor’s walk away, fully automated instruments combined with its data management system.

Immucor shares Pure Health’s vision for empowering healthcare across the region by utilizing state of the art technology and connectivity. Patrick Waddy, Vice President for Emerging Markets and Japan for Immucor, states, “We are excited to partner with Pure Health to demonstrate the value of our solution for patients, the laboratory staff and clinicians. Through standardization, centralized data management, best-in-class automation, and LEAN implementation, we are confident that our solution will deliver now and for the years to come.”

Pure Health and Immucor strive to strengthen their partnership and bring forth innovations that advance patient safety with high quality products and the highest level of service. Dr. Abdul Shakoor Malik, Chief Scientific Officer of Pure Health states, “We are pleased to be a part of a solution that will present technical and professional expertise. We will be bringing equal access to the latest technology for the benefits of patients and laboratories across the region.”

Immucor and Pure Health will also collaborate to set up a Regional Training Center in Dubai for Transfusion products. The center will provide customized, competency-based learning opportunities and solutions for customers. Working with Pure Health, Immucor’s team of LEAN-certified individuals will incorporate LEAN Workflow Analysis to ensure that the full benefits of its solution are realized.